What Are the 7 Principles of Design

What Are the 7 Principles of Design SAT / ACT Prep Online Guides and Tips If you’re taking any of AP Art courses, like 2-D or 3-D studio art, you absolutely have to understand the core principles of design. That’s because the elements and principles of design are a foundational element of great art! In this article, we’re going to teach you everything you need to know about the seven principles of design, including: An overview of the principles of design An introduction to key concepts An in-depth look at each of the principles one-by-one Three top tips for incorporating these principles into your own work Let’s get started! What Are the Principles of Design? If you’ve ever played a sport, then you know that there are some fundamental rules that you have to follow if you want to be successful. For example, if you play soccer, then you know that one of the rules is that you have to kick the ball into the opposing team’s goal in order to score a point! While you don’t have to follow this rule- your team could just kick the ball to one another for 90 minutes- you’ll have a much better chance of winning if you do. The principles of design are a lot like the rules of a sport. That’s because the principles of design are the rules and principles that artists and designers use to create visual compositions. Artists use these principles to make sure whatever they’re making accurately and effectively delivers their intended message to their audience. 2Key Concepts: Visual Language and Design In order to understand the principles of design, you first have to have a handle on two key concepts: visual language and design in general. Visual language is the idea that we communicate through visual symbols. For example, take a look at the clothes you’re wearing. Do they have a logo on them, like the Nike â€Å"swoosh† or the Ralph Lauren â€Å"polo pony†? If they do, you’re participating in visual language! Visual language is the way that designers and artists communicate messages and meaning through their work. They can use things like colors, lines, and shapes to make you feel or think a certain way. And since this is the ultimate goal of design, it’s important to understand how visual language works! The second key concept is the definition of design itself. You probably hear the term thrown around a lot, whether it’s about the design of the newest Tesla car or the launch of a new designer clothing label. But when it comes to principles of design, the term â€Å"design† has a very specific definition. In this case, design is the process of selecting and organizing elements or components in order to fulfill a specific purpose. This purpose may be functional, aesthetic, or both! So when we talk about design in this article, we’re specifically talking about how design elements are used to support the artist’s ultimate goal, whether that’s marketing a product, telling a story, or creating the next great artistic masterpiece. What Are the Principles of Design Used For? Artists use the principles of design to make sure that the work they’re creating...well, works. For instance, let’s say a graphic designer is supposed to create a poster for a presidential candidate. It’s going to be really important for the designer to use the principles of design during their design process to ensure the finished poster is visually communicating the right message to potential voters. The same holds true for fine art, too. Artists paint, sculpt, and create in order to communicate with their viewers. Let’s say an artist is worried about how much Americans consume on a daily basis. That may become the subject of their work, and they’ll pay close attention to how their finished piece speaks to viewers about issues of capitalism. (A good example of how opinions on topics like consumerism and capitalism can be expressed through fine art is the painting â€Å"Landscape,† by American painter Mark Tansey.) On the flip side, these principles are also used to determine whether a piece of art is a success or failure. When a visual composition uses the principles of design well, it will succeed in fulfilling its purpose (whatever that purpose might be). But just because a work is successful doesn’t mean you have to like it. That’s because liking or disliking a visual piece involves your personal taste. The difference between the principles of design and taste is important. As an artist, it's important to separate your work from taste. This is true for many commercial artists, where their clients’ tastes might not reflect their own. Even fine artists need to be able to do this so that they aren’t conforming their art to others’ tastes. For a critic, the separation helps them make better judgements. While there’s no real objective way to critique art, the principles of design provide a kind of rubric for assessing whether a piece of art functions. It might make more sense to think of this in terms of baking. Let’s say you’re judging a cookie baking contest, and when you go to taste one cookie, it’s actually a small, round pizza. The baker argues that you should consider it a cookie: it’s small, flat, round, and baked in an oven. But just because the pizza lines up with the qualifications of a cookie in some ways, it’s missing some other important criteria: it’s not sweet, it’s not cake-like, and it’s certainly not dessert. At the end of the day, a pizza just isn’t a cookie. The seven principles of design work the same way. Critics can use them as a measuring stick for art. If the goal of art is to communicate a message, then the fundamentals of design give critics a way of checking whether an art piece does so effectively. For critics, the seven principles of design also help ensure they aren’t labeling works as â€Å"bad† just because they don’t suit their personal tastes, too. The 7 Principles of Design: Explained Now that you’re familiar with the ideas behind the principles of design, let's take a closer look at each of the seven principles. How an artist uses these elements is important to the overall quality and effectiveness of their work. One quick note: if you Google the principles of design, you’ll find lists that feature five, six, or even eleven principles! That’s because there’s not 100 percent consensus on what the fundamental principles of design are. So to create our list, we picked the principles that appeared the most often across the widest variety of sources. Ginevra de'Benci by Leonardo da Vinci Principle 1: Contrast Just like in literature, visual contrast happens when different elements of a piece are noticeably different from one another. When contrasting elements are juxtaposed, or place next to one another, it draws the viewer’s attention. One of the common ways artists do this is by using contrasting colors close to one another. (These are colors that appear on opposite sides of the color wheel from one another.) But this can also be done through the size or types of objects, too. Take a look at Leonardo da Vinci’s work, Ginevra de’ Benci, pictured above. Notice the contrast of the woman’s skin against the dark background of the trees. Da Vinci uses contrast to draw your eye to what he considers to be the most important part of the piece- the woman’s face. Jurassic Park/Universal Pictures Principle 2: Emphasis Emphasis is important for helping viewers see the most important part of a visual design. Oftentimes, we don’t notice emphasis when it’s done well...but it definitely stands out when it’s done poorly! For example, think about the billboards you see when you drive down the highway. The best ones put the most important information in big, bold letters, or use a related image to capture your attention. But when the type is too small or the images are too cluttered, the advertisement doesn’t work as well. The movie poster for Jurassic Park is a great example of emphasis. It puts the most important information front-and-center: from a glance, you know that title and opening date of the movie. But the prominent outline of a skeleton also gives you a pretty good idea of what the movie is going to be about. (Spoiler alert: it’s about dinosaurs!) It’s important to note that emphasis is closely linked to other principles of design. For example, the Jurassic Park poster uses contrast and space to create emphasis. Other posters, like this one for Gravity, use movement, space, and contrast to do the same thing. Principle 3: Pattern Pattern happens when an object, image, or symbol is uniformly repeated throughout a visual composition. Anything can be turned into a pattern, though some classic examples include intersecting lines, shapes, and spirals. Patterns can do many things for a design. It can set the tone for the piece, like if the background features a 70s mod pattern or a repeating image, like an animal. A pattern can also set the stage for other design elements, like contrast or emphasis. In the image above, you can see how the star pattern combines with contrast to reveal a patriotic star, which becomes the emphasis of the advertisement. Principle 4: Repetition In design, repetition is used to unify and strengthen a design. Unlike a pattern, where one thing is repeated consistently throughout a design, repetition is the repeated use of certain elements, like color, shape, or font. When repetition is used correctly, it creates consistency in a design. As a brand, Target Stores are famous for their use of repetition. They use color repetition to help viewers immediately associate an advertisement with their store. A good example of this is the advertisement above, which uses the repetition of colors and shapes (the concentric circles of the Target logo) to reiterate their brand. Starry Night by Vincent Van Gogh Principle 5: Movement It can seem strange to talk about movement when some visual compositions are still images. But movement as a principle of design is about the movement of a viewer’s eye across a work. Good art leads the viewer from one important element to the next. If a viewer’s eye tends to get stuck in one place, it’s a sign that some of the principles of design aren’t working quite right! Using movement as a part of your design process has an added benefit: it helps viewers feel connected to what they’re seeing. Starry Night by Vincent Van Gogh is an excellent example of movement in action. In this painting, the swirls of color in the sky carry the viewer’s gaze from left to right, which makes you feel like you’re experiencing the night breeze. But on a mechanical level, Van Gogh’s brush strokes create movement, too. The sweeping lines on the mountains, for example, help[ bring your eye to the village, and following the vertical lines on the plant in the foreground return your gaze back to the sky. Steve Jobs Tribute by Jonathan Mak Principle 6: Space In design, space refers to the area around different visual elements. There are two types of space: positive space and negative space. Positive space is the area that the subject of the composition occupies. If you go back to da Vinci’s portrait above, you’ll see that the woman occupies a lot of the portrait’s positive space. As a designer, you use positive space to display the most important elements of your design. On the other hand, negative space- which is sometimes called â€Å"white space†- is the space around objects! If you look back at the Jurassic Park poster, all of the black surrounding the central image and the other copy is a textbook example of negative space. Negative space can be tricky for designers since it seems empty, but it’s actually helping to create emphasis. It helps viewers quickly discern what’s important while also giving a design â€Å"room to breathe.† Positive and negative space work together to create emphasis and visual appeal. Check out the piece above by graphic designer Jonathan Mak, which he made as a memorial to Steve Jobs after his death. He plays with the negative space of the Apple logo, turning the normal bite mark into the profile of the company’s late founder. Principle 7: Balance Now it’s time to talk about the last (but perhaps most important) principle of design: balance. Every element in a visual composition carries weight. The more an element is emphasized, the heavier it is. A designer’s goal is to balance the weight of each object on the canvas in order to create a feeling of balance for the viewer. There are two ways to do this: through symmetrical balance and through asymmetrical balance. Symmetrical balance adds objects to both sides of the center of a work to create symmetry. You can think of this as balancing a set of old-timey scales. You have to add the same amount of weight to each side to keep them level! Asymmetrical balance happens when objects and elements aren’t spread evenly across the composition, but how they’re placed creates a sense of balance anyway. Oftentimes, asymmetrical balance helps create a sense of movement and draws your eye from one element to another. In the photo above, you can see asymmetrical balance at work. The hand and donut are in the bottom of the image, and there’s no identical image at the top! The balance here comes from the amount of negative space in the photo. By limiting the emphasized image to a small part of the picture, the photo maintains its balance. The 3 Best Tips for Using the Principles of Design So how can you use the principles of design in your own work? Here are our three top tips for using principles of design to take your art to the next level. Tip 1: Embrace Negative Space Like we mentioned earlier, it’s tempting to fill up every corner of a composition with something. After all, we often think of space as â€Å"wasted,† right? But remember: negative space is incredibly important to helping the more important elements of a work shine. A good way to do this is to follow the advice of Coco Chanel, the famous French fashion designer, who famously said: â€Å"Before you leave the house, look in the mirror and take one thing off.† Take a step back and look at your composition. Is there something you can take off, shrink, or move that will help create more balance and space in your work? Tip 2: Rethink the Axis of Symmetrical Balance When it comes to symmetrical balance, we sometimes think about it like a Rorschach test where the balance of an image is either left/right or top/bottom. But in fact, the axis of balance for a visual composition can bisect the image at any angle. Take a look at the picture above. The line of symmetry is on a diagonal from bottom right to top left. The image is still balanced, but the axis is tilted, which gives the image a lot more visual interest. It also comes across as more modern, too! Tip 3: Take a Step Back When you’re working on a composition, you’re normally pretty up close and personal with it. But that can sometimes skew your perspective of the piece as a whole. That’s why one of the best ways to see if a composition works is to view it from a distance. (This is especially true if your composition is meant to be viewed from a distance, like with a large painting or advertisement.) Backing away from the screen or canvas will blur the elements together and help you get a better sense of whether the contrast, movement, and balance of a piece communicates your message. What's Next? Are you looking for more AP classes to take before applying for college? Here’s a list of every AP class (and test!) But be careful: AP classes can be more challenging than their general education counterparts. Get the inside information on how hard AP classes really are so you can make sure you’re balancing a challenging schedule with making good grades. So what’s the benefit to taking AP courses? Well, most high schools in the United States add points to your final grade to create a weighted average. Learn more about weighted averages and how they affect things like your graduation rank and college admissions chances here.

Franklin Pierce - 14th President of the United States

Franklin Pierce - 14th President of the United States Franklin Pierces Childhood and Education: Pierce was born on November 23, 1804 in Hillsborough, New Hampshire. His father was politically active having first fought in the Revolutionary War and then served in various offices in New Hampshire including being Governor of the State. Pierce went to a local school and two academies before attending Bowdoin College in Maine. He studied with both Nathaniel Hawthorne and Henry Wadsworth Longfellow. He graduated fifth in his class and then studied law. He was admitted to the bar in 1827. Family Ties: Pierce was the son of  Benjamin Pierce, a Public Official, and  Anna Kendrick. His mother was prone to depression. He had four brothers, two sisters, and one half-sister.  On  November 19, 1834, he married  Jane Means Appleton. the daughter of a Congregationalist Minister. Together, they had  three sons all of whom died by the age of twelve. The youngest, Benjamin, died in a train accident soon after Pierce was elected president. Franklin Pierces Career Before the Presidency: Franklin Pierce began practicing law before being elected as a member of the New Hampshire legislature 1829-33. He then became a U.S. Representative from 1833-37 and then Senator from 1837-42. He resigned from the Senate to practice law. He joined the military in 1846-8 to fight in the Mexican War. Becoming the President: He was nominated as the candidate for the Democratic Party in 1852. He ran against war hero Winfield Scott. The main issue was how to deal with slavery, appease or oppose the South. The Whigs were divided in support of Scott. Pierce won with 254 out of 296 electoral votes. Events and Accomplishments of Franklin Pierces Presidency: In 1853, the U.S. bought a stretch of land now part of Arizona and New Mexico as part of the  Gadsden Purchase. In 1854, the  Kansas-Nebraska Act  passed allowing settlers in Kansas and Nebraska territories to decide for themselves whether slavery would be allowed. This is known as  popular sovereignty. Pierce supported this bill which caused great dissension and much fighting in the territories. One issue that caused a lot of criticism against Pierce was the Ostend Manifesto. This was a document published in the New York Herald which stated that if Spain was not willing to sell Cuba to the U.S., the United States would consider taking aggressive action to get it. As can be seen, Pierces presidency was met with much criticism and dissension. Therefore, he was not renominated to run in 1856. Post-Presidential Period: Pierce retired to New Hampshire and then traveled to Europe and the Bahamas. He opposed secession while at the same time speaking in favor of the South. Overall, though, he was antiwar and many called him a traitor. He died on October 8, 1869 in Concord, New Hampshire. Historical Significance: Pierce was president at a critical time in American History. The country was becoming more polarized into Northern and Southern interests. The issue of slavery became once again front and center with the passage of the Kansas-Nebraska Act. Obviously, the nation was headed towards a confrontation, and Pierces actions did little to stop that downward slide.

Contemporary issues in managing human resources Essay - 1

Contemporary issues in managing human resources - Essay Example As averred by Ferris, et al. (1999), â€Å"driven by a number of significant internal and external environmental forces, HRM has progressed from a largely maintenance function, with little if any bottom line impact, to what many scholars and practitioners today regard as the source of sustained competitive advantage for organizations operating in a global economy† (p. 385). Further, contemporary HRM issues include the more qualified term using strategic HRM as establishing the link towards monitoring the quality of employee performance. Another pervading concern of global organizations is the option for downsizing, specifically when external environmental pressures and competitive factors impinge on the decision-making process, to ensure survival and continued production and operation. In this regard, the current research aims to proffer issues in contemporary HRM, particularly focusing on downsizing. The objective is planned to be attained by initially defining relevant terms , such as HRM, strategic HRM, and downsizing. A concluding portion would highlight the significant issues discussed as supported by various authoritative sources from academic journals on the subject of HRM. Definition of Terms An examination of various definitions of HRM by authors, academicians, and management practitioners, shows more common elements than disparate concepts. After synthesizing these elements, the following definition is arrived at: HRM is the art and science of acquiring, motivating, maintaining, and developing people in their jobs in light of their personal, professional and technical knowledge, skills, potentials, needs and values and in synchronization with the achievement of individual, organization and society’s goals. HRM deals only with people so that they can manage the other resources within their domain of responsibilities more effectively. On the other hand, strategic human resources management (SHRM) is defined by Boxall and Purcell (2003) as à ¢â‚¬Å"concerned with explaining how HRM influences organisational performance. They also point out that strategy is not the same as strategic plans. Strategic planning is the formal process that takes place, usually in larger organisations, defining how things will be done. However strategy exists in all organisations even though it may not be written down and articulated. It defines the organisation’s behaviour and how it tries to cope with its environment.† Authors Boxall and Purcell examined the interrelationships and extent by which organizational goals are achieved and influenced by HRM. They differentiated HRM from SHRM by indicating that â€Å"HRM was defined as including â€Å"anything and everything associated with management of employment relations in the firm† (Boxall & Purcell, 2000, p. 184). The theoretical basis for the inclusion of the word strategic to HRM was detailed using a review of various literatures from scholars on the subject. Boxall and Purcell finally averred at this definition of SHRM as â€Å"concerned with the strategic choices associated with the use of labour in firms and with explaining why some firms manage them more effectively than others† (2000, p. 185). According to Miller (2001), â€Å"HRM could not be conceptualized as a stand-alone corporate issue† (p. 348). The inclusion of strategy was regarded as a necessary addition to incorporate marketing efforts to gain competitive advantage with effective use of the

Corporate Social Responsibility in Gas Industry Sector in Qatar (the Research Paper

Corporate Social Responsibility in Gas Industry Sector in Qatar (the case of QAPCO company) - Research Paper Example Yet again others may apply CRS as an engagement plan to reach a given audience as noted by Maignan and Ferrell (2001). Other reasons for engaging in corporate citizenship include: to foster good supplier relations and to overcome limitations posed by taxes and regulations. Across the world, many organizations engage in CRS activities. One organization that operates in Qatar that evidently spends some of its resources on corporate citizenship is Qatar Petrochemical Company (Qapco). This paper will discuss how the business engages in CRS and how the activities are aligned to its plans. Qatar Petrochemical Company admits to be consciousness of its role in giving back to the society. Ever since its establishment, the company has maintained a policy of giving back to the community (Qapcon, 2013). The company which is a leading producer of low density polythene, ethylene and other hydrocarbon products in the Middle East is domiciled in Qatar. The company believes that there is great value in investing in corporate social responsibility activities, especially those that target humans. Qatar Petrochemical Company engages in various CRS activities in a diverse range of fields. The company has made an impact in the health sector by partnering with the Blood Bank Unit at Hamad Medical Corporation to organize blood donation campaigns (Qapcon, 2013). The management of the company has been at the forefront in encouraging the company’s workers to donate blood and thereby help those in need. Qapco’s engagement in the sponsorship of blood donation campaigns may be aimed at attracting a positive public image that could positively impact on the organization’s performance in the local and international markets. Through such activities, the organization may receive recognitions or awards that propel it in positive light and to greater heights. While the organization spends so much in the blood donation campaigns, it probably hopes to gain nothing more than the good will of the community and society at large from the activity. Yet another activity that the company has engaged in previously as part of its corporate social responsibility is sponsoring educational institutions in various projects or activities. Some of the institutions that the company has sponsored include Qatar University, College of North Atlantic, and Omar Bin Al Khattab Educational Campus, just to mention a few (Qapcon, 2013). The company believes that by sponsoring educational institutions, students are bound to benefit by gaining the knowledge and skills that they will need to maintain the country’s path to industrial and technological advancement. In the same respect, Qapco invests in students as a strategy to ensure that it has a future employee base that is well trained, skilled, experienced and highly talented. With such a team of employees, the company is assured of continuous growth in a favourable business environment. Qapco’s investment in educati on related programs is dedicated to ensuring that its future is secured. By sponsoring colleges that offer courses such as engineering, the organization hopes in return to benefit in the future from a highly skilled, well trained, and experienced workforce. In this case, the organization’s focus is on building its human capital in the long run. One other activity that Qapco engages in its corporate responsibility endeavours is environmental protection

The IOM Report and The Impact of Nursing Essay Example for Free

The IOM Report and The Impact of Nursing Essay The Institute of Medicine and The Robert Wood Johnson Foundation worked together to create a report that would change the future of nursing. The two teams worked on this project for two years. During this time they came up with four key messages. The four key messages are as stated, â€Å" Nurses should practice to the full extent of their education and training, nurses should achieve higher levels of education and training through an improved education system that promotes seamless academic progression, nurses should be full partners, with physicians and other health care professionals, in redesigning health care in the United States, and effective workforce planning and policy making require better data collection and information infrastructure. † (The future of nursing: leading change, advancing health 2010) The IOM report shows the importance of a nurse and how this will help change the future of nursing. The Institute of Medicine report informs everyone how important nurses are in giving high-quality, safe, patient centered care. The IOM report wants nurses to continue their education and help with the health care system. The future of nursing report wants more nurses to have a baccalaureate and doctoral degree in nursing. The nurse must commit to continue learning new information for the rest of their life or career. Nurse should also function to the full extent of their scope of practice. When caring for patients you are caring for them physically, emotionally, and spiritually. (Fights S. D. 2012) The Institute of Medicine report has a big impact on nursing education. According to the report and one of its key messages, â€Å"Nurses should achieve higher levels of education and training through an improved education system that promotes seamless academic progression.† (The future of nursing: leading change, advancing health 2010) Nurses are required to have 24 continuous education hours every time they renew their license. Nurses are always learning new protocols and procedures when they are at work. Most hospitals are beginning to require you have a bachelor’s degree to even get hired on at their facility. They want more nurses to achieve their bachelor’s degree in nursing. In nursing school the instructors are teaching more public health, preventative care, and are preparing the nurses to be able to use their learned knowledge on the job. I think schools are making it easier for nurses to begin working with the clinical setting teaching. Most of the test taken in school is based on clinical setting questions rather than knowledge based questions. Through this type of testing you must use your critical thinking skills in the classroom first before using it on the job. The Institute of Medicine report also has a big impact on the nursing practice. The goal to caring for patients is care for them at their own individual needs and not at the nurse’s convenience. The care of a patient must be centered on the patient. Instead of having just acute care or specialty care, the care has been broken into more define groups. Some of the groups include preventative care, palliative care, primary care, chronic conditions, and hospital-acquired infections. Every nurse must practice to their full potential of their education and training. Teaching is a major way you can help your patients with their health. Most patients take medications and don’t even know what they are taking them for. When patients are educated about their condition and the preventative care they can better care for them self and know signs and symptoms to report to you and the physician. The Institute of Medicine report has had a big impact on the nurse’s role as a leader. When you are a nurse you must take charge and be the leader to care for your patients. Many people are working with each patient and one person needs to know what is going on with that patient at all times and that would be the nurse. The nurse plays a very important leadership role. Nurses must communicate with the physicians concerns about the patient. Nurses also need to communicate with other nurses for report or if they need help with a patient. Everyone needs to work together as a team in order to provide the patient with safe, patient centered care. I will make sure I am communicating all my concerns to the physician and fellow nurses to better care for my patient. The IOM report shows the importance of a nurse and how this will help change the future of nursing. Nurses are the main person caring for the patients while they are following the physicians’ orders. The nurse is the one who will notice changes in the patient first and needs to be able to communication with the physicians and other nurses efficiently. Caring for patients is a team effort. Physicians, nurses, and other specialized medical staff needs to work together in order to provide safe care. By focusing on the patient and their unique needs you can provide safe, effective, patient centered care. Nurses are very important to help maintain the health of patients to their full potential. References Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing, at the Institute of Medicine,Institute of Medicine. Front Matter. The Future of Nursing: Leading Change, Advancing Health. Washington, DC: The National Academies Press, 2011 Fights, S. D. (2012). Nurses Lead From Where We Stand: How Can You Impact the Future Of Nursing?. MEDSURG Nursing, 21(2), 57-58. The future of nursing: leading change, advancing health. (2010). Connecticut Nursing News, 83(4), 1.

The Role of Teiresias in Sophocles Oedipus Rex Essay -- Oedipus the K

The Role of Teiresias in Sophocles'Oedipus Rex (the King) Teiresias uses his psychic abilities to foreshadow the anguish and destruction that Oedipus will encounter after he learns the truths of his life. Teiresias is also responsible for further developing the theme of blindness by using his own physical blindness to reveal to Oedipus his mental blindness. Lastly, Teiresias is ultimately responsible for imposing dramatic irony because of his great knowledge of the truth of Oedipus. In the play, Oedipus Rex, by Sophocles, the minor character of Teiresias is responsible for foreshadowing Oedipus’ fate, developing the theme of blindness, and also illustrating dramatic irony. In Sophocles’ Oedipus Rex, the character of Teiresias is developed in such a way that he utilizes many dramatic devices in order to reveal information and move the play along. As a fortuneteller, Teiresias is able to see the fate and destruction of Oedipus’ life. Teiresias uses his great ability to reveal to the reader the downfalls in Oedipus’ life that will soon occur because of his quest to know his fate. The character of Teiresias demonstrates the use of foreshadowing in order for the reader to be aware of Oedipus’ fate. You can not see the wretchedness of your life, Nor in whose house you live, no, nor with whom. Where are your father and mother? Can you tell me? You do not even know the blind wrongs that you have done them, on earth and in the world below. But the double lash of your parents’ curse will whip you out of this land some day, with only night upon your precious eyes. Your cries then—where will they not be heard (Sophocles, 403-410)? This passage foreshadows the destruction and misery that will be a part of Oedipus’ life... ... Bowra, C. M. â€Å"Sophocles’ Use of Mythology.† In Readings on Sophocles, edited by Don Nardo. San Diego, CA: Greenhaven Press, 1997. Segal, Charles. Oedipus Rex: Tragic Heroism and the Limits of Knowledge. New York: Twayne Publishers, 1993. â€Å"Sophocles† In Literature of the Western World, edited by Brian Wilkie and James Hurt. NewYork: Macmillan Publishing Co., 1984. Sophocles. Oedipus Rex. Transl. by F. Storr. New York: Penguin Books, 1992. Professors Comments: When quoting, the final punctuation should come after the parentheses not inside the quote. â€Å"I say that you live in shame with those most dear to you. You can not see the evil† (Sophocles, 353-354). You have a strong thesis statement and you thoroughly discuss your thesis points within your paper. Your first two paragraphs should be made into one paragraph for a better introduction.

Major Benefits Of The Airtraq Health And Social Care Essay

The undermentioned entry lineations my proposal to present the AirtraqA ® Video Intubation ( Airtraq by Prodol, 2010 ) device into the Airway Management Clinical Practice Guidelines of Ambulance Victoria. Endotracheal Intubation ( ETI ) has ever been considered the gilded criterion of airway direction and is presently a MICA merely skill. My proposal is to present a new piece of equipment which will non merely do it easier for MICA trained paramedics, but may take to ALS paramedics one twenty-four hours besides being accredited in ET cannulation. At present Ambulance Victoria do non use any picture laryngoscopy equipment, alternatively trusting on the standard Macintosh laryngoscope and perfect line of sight of the vocal cords to execute the cannulation. Clinical grounds has shown that with the usage of the Airtraq Guided Video Intubation tool successful in increasing cannulation rates, even in awaited hard instances. The Airtraq device is compatible with IFS and RSI cannulations and has even been used in awake patients following consumption of a lignocaine solution. They have been used in morbidly corpulent patients, patients fitted with cervical neckbands, patients restrained in autos following MVA ‘s, and pediatric instances to call a few. They have besides been used as portion of a failed cannulation drill after direct laryngoscopy cannulation was non achieved. This proposal aims chiefly to present the Airtraq as the standard tool used by AV for cannulation, or neglecting that, as the following measure during a hard patient following the failed cannulation bore CPG before making for the cricothyroidotomy scalpel. Kind respects,BackgroundETI is an intricate accomplishment that requires pattern and apprehension in order to execute and keep the proficiency. To set up or keep a patent airway a soft plastic tubing is threaded past the patients vocal cords and into the windpipe. Different methods of interpolation apply and scope from necessitating general anesthesia or local anesthesia to none at all referred to as an awake cannulation. Currently cannulation in Ambulance Victoria is reserved merely for MICA officers due to the terrible reverberations if it is non performed right. However, it is a basis of advanced airway direction and indispensable in clinical scenarios where the patients air passage is compromised or oxygen bringing is imperative such as traumatic encephalon hurt. The accomplishment is non merely used in the prehospital scene but predominately in exigency sections worldwide which is where the bulk of our informations has been sourced from. Paramedics are invariably required to can nulate in less than ideal fortunes out in the field. Any device or tool that would be helpful in helping cannulation and consequence in fewer complications or troubles should be considered earnestly. Macintosh Laryngoscope ( Dimeda, 2009 ) Previous surveies show that paramedic pupils executing traditional Macintosh cannulations required extended preparation that may turn out to be financially unrealistic for an establishment ( Warner et al. , 2010 ) . The survey reported that in order to accomplish high success rates of first-pass ETI, drawn-out preparation plans and patient exposure was required. Whilst it was fortunate that the peculiar university carry oning the survey was attached to an adjoining infirmary, obtaining in-hospital patients to pattern upon may be far more ambitious for most other preparation plans and universities.So what makes the Airtraq different?The Airtraq is preponderantly based upon the Macintosh laryngoscope design. Both are long metallic blades aimed at making the groove channel to let for a good visual of the vocal cords. However the differences between the two designs and the subsequent positive consequences are good documented. AirtraqA ® Laryngoscope ( Enayah, 2010 ) There is marked curvature toward the tip of the Airtraq blade, ensuing in less manoeuvring and force per unit area during interpolation, hence supplying less opportunity of dental injury. More significantly, the in-built optical camera placed at the distal tip of the blade is designed to give the best possible position of vocal cords with the mini proctor built into the grip of the device. The two most common landmarks used during interpolation ( vallecula channel for Macintosh and epiglottis for Miller blade ) can both be used with the Airtraq, doing it a really various pick for those coming to work in Victoria from interstate of abroad ambulance services. There is the option of an extra radio proctor to give a larger image of the camera position and provides a docking station in instance charging is required. It besides integrates an anti-fog system to give the best opportunity at a clear position. Additionally the Airtraq is a individual usage disposable device that wholly cuts out any cross-contamination hazards that may originate due to improper cleansing after usage. A survey performed in the UK comparing proficiency of medical pupils with no anterior advanced airway direction preparation, provides cardinal grounds in favor of the Airtraq being used amongst ALS and MICA crew likewise. The survey compared a scope of state of affairss including normal air passages in supine place, left sidelong place, during cervical immobilization and in a pharyngeal obstructor scenario. They so evaluated the figure of cannulation efforts, figure of optimization tactics ( seting of the caput, bougie, helper ) , continuance of the cannulation efforts and dental injury caused ( Maharaj, Costello, Higgins, Harte & A ; Laffey, 2007 ) . Across the board there were better consequences recorded with the Airtraq – pupils stated it was easier to utilize, they had less trouble, cannulation times were shorter and tactics and incidence of dental injury were significantly lower compared to the Macintosh laryngoscope. The survey so went on to re-test the participants in 6 months clip in order to measure a â€Å" impairment in cannulation accomplishments † ( Maharaj et al. , 2007 ) . Consequences in favor of the Airtraq once more proved positive, frequently demoing about dual the success rate when utilizing the Airtraq. 90 % of Airtraq cannulations required zero optimization maneuverers compared to 50 % whilst utilizing the Macintosh. This information tells us that there is the possible to do ETI far easier and safer for paramedics whilst utilizing this tool compared to the current Macintosh laryngoscope. It so shows us that because of the design of the Airtraq, even if the medical practician has non used the device in a important clip, they are more likely to be able to cannulate right and rapidly utilizing the Airtraq. This would be wondrous good for those MICA staff that have n't performed ETI for a piece and are experiencing rusty. It besides shows possible that possibly in the hereafter, ETI could perchance be introduced to ALS paramedics provided a thorough and supportive preparation plan can be provided.Major benefits of the AirtraqAs the population becomes older, less active and increasingly more corpulent, new techniques and get bying schemes will necessitate to be devised to battle progressively hard cannulations. Taking patients that were undergoing bariatric surgery, a survey was performed to find the best manner in which to use the Airtraq in respects to way of interpolation ( Dhonneur et al. , 2007 ) . In mean leaden patients it is practical to utilize the standard method of laryngoscope interpolation without excessively many complications. However in morbidly corpulent patients a somewhat different method was developed to battle the extra fatty tissues barricading the throat. The blade can be inserted with the curve rotated 180A ° prior, so rotated into the normal pharyngeal place known as a contrary tactic. This process was shown to diminish cannulation times during the survey which is ideal and implies that the patient will hold the shortest clip possible in between oxygenation and airings with this method. Difficult cannulations including corpulent patients have been reported to take 4 times every bit long as standard cannulations ( Dhonneur et al. , 2007 ) so safely and efficaciously cut downing interpolation times is overriding when researching new methods and tools. An extended survey was performed to find if the Airtraq truly was every bit adept as it claimed to be when used in concurrence with patients that has suffered from spinal hurts and had later been fitted with cervical neckband. The survey was performed utilizing patients undergoing surgery whom had no anterior or current spinal injury. Alternatively motions between occipital and cervical sections were measured utilizing skiagraphy and the information was recorded in grades of angle ( Hirabayashi, Fujita, Seo & A ; Sugimoto, 2008 ) . Again, this research compared between the Macintosh laryngoscope and the Airtraq. Whilst both devices used did make some extension motion when cannulation was performed, the Numberss were still lower and in favor of the Airtraq. The research workers used the patients impersonal head place as the baseline figure and found that divergences in spinal angles were smaller, sometimes up to 40 % compared with the Macintosh. The article besides finished by saying that the troubles in go throughing a ET tubing down through the vocal cords utilizing a Macintosh blade ( being unable to put patient in the sniffing place ) would ask significant and accordingly, a important angulation of the laryngoscope ( Hirabayashi, 2008 ) . However in contrast the Airtraq has a built in counsel channel for weaving the ET tubing into the windpipe when cords have been adequately visualised. This would ensue in a decrease of motion bing less possible for spinal hurts caused by cannulation injury. Whilst old surveies had recorded and analysed the clip it took to execute cannulation with Airtraq ( Nowicki et al. , 2009 ) , this survey specifically showed scope of motion alternatively of clip and velocity.Discussion and DecisionThe information gathered in this proposal is designed to demo the board that the Airtraq device has superior effectivity when comparing cannulation consequences against the standard Macintosh laryngoscope. The curvature of the blade and camera make it far easier to visualize vocal cords whilst the patient is supine or even sitting. Cannulations performed were systematically faster and required fewer efforts than normal. The Airtraq system has proven it has a rapid acquisition curve with novitiates and professionals likewise being able to visualize class 1 cords rapidly, easy and still be far more effectual than the options at a ulterior day of the month after nothing exposure. The device has shown its ego to be the preferable tool when cannulating the corpulent or spinally immobilised. It was documented that the Airtraq did non raise blood force per unit area up by 50mmHg after cannulation unlike its Macintosh equivalent ( Maharaj et al. , 2008 ) . The Airtraq caused less dental injury and soft tissue hurt. Was suited and encouraged during hard cannulations state of affairss such as spinal hurts, corpulent patients, tissue hydrops These points and more are presumptively what a paramedic would look for in an cannulation tool if given the option. If given the pick between what is presently in usage and the easier, safer and more various option, the Airtraq appears to be a clear victor. Compatible with both IFS and RSI guidelines the Airtraq would comfortably steal into our presently used cannulation CPG ‘s and could potentially replace the Macintosh wholly. The possible cost factors at buying the disposable tool would hopefully be seen as secondary to its benefits for both the patient and the paramedic. Logistically buying the new device would hold to be determined informations exposing how many cannulations MICA performs on a regular footing. Using the Airtraq would potentially alter the manner we think about cannulation and let it to go incorporate into the ALS accomplishment set. More research would be required into uniting the Airtraq without the terrible paralytic drugs such suxamethonium used in RSI and whether it could be a possible option for ALS paramedics. Considerations for extra CPG information are included below. Airtraq by Prodol. ( 2010 ) Retrieved from hypertext transfer protocol: //airtraq.com/airtraq/portal.portal.action Dhonneur, G. , Ndoko, S. K. , Amathieu, R. , Attias, A. , Housseini, L. E. L. , Polliand, C. , & A ; Tual, L. ( 2007 ) . A comparing of two techniques for infixing the Airtraq laryngoscope in morbidly corpulent patients. Anaesthesia, 62, 774-777 Dimeda ( 2009 ) . Dimeda Surgical Instruments. Retrieved from hypertext transfer protocol: //www.dimeda.de/images/laryngoscope.jpg Enayah, A. ( 2010 ) . Emergency and Critical Care Solutions. Retrieved from hypertext transfer protocol: //www.al-enayah.com/Product.html Hirabayashi, Y. , Fujita, A. , Seo, N. , & A ; Sugimoto, H. ( 2008 ) A comparing of cervical spine motion during laryngoscopy utilizing the Airtraq or Macintosh laryngoscopes. Anaesthesia, 63, 635-640. Maharaj, C. H. , Costello, J. , Higgins, B. D. , Harte, B. H. , & A ; Laffey, J. G. ( 2007 ) . Retention of tracheal cannulation accomplishments by novice forces: a comparing of the Airtraq and Macintosh laryngoscopes. Anaesthesia, 62, 272-27. Maharaj, C. H. , Costello, J. , Higgins, B. D. , Harte, B. H. , & A ; Laffey, J. G. ( 2008 ) . Evaluation of the Airtraq and Macintosh laryngoscopes in patients at increased hazard for hard tracheal cannulation. Anaesthesia, 63, 182-188 Nowicki, T. A. , Suozzi, J. C. , Dziedzic, M. , Kamin, R. , Donahue, S. , & A ; Robinson, K. ( 2009 ) Comparison of usage of the Airtraq with direct laryngoscopy by paramedics in the fake air passage. Prehospital Emergency Care, 13 ( 1 ) , 75-80 Warner, K. J. , Carlbom, D. , Cooke, C. R. , Bulger, E. M. , Copass, M. K. , & A ; Sharar, S. R. ( 2010 ) . Paramedic preparation for adept prehospital endotracheal cannulation. Prehospital Emergency Care, 14 ( 1 ) , 103-108.

You’re Not Special

Son of famed historian and Puller Prize winner David McCullough, English instructor David McCullough, Jar. Delivered one of the most controversial and memorable high-school commencement speeches on June 7, 2012. Addressing over 400 capped and gowned graduating students, family, and friends at Wellesley High School, McCullough humorous Introduction set the attention-garnering foundation for his main argument: to inspire his audience-?and this generation-?to be exceptional and lead extraordinary lives† (McCullough,Jar. ).Perhaps the most revocation piece of McCullough presentation is his simple and challenging proposition: â€Å"You're not special. † A direct response to the exigency that everyone Is uniquely gifted, the phrase was Immediately demonic by social media and generated a maelstrom of conflicting responses. But rather than analyze this comment as a self-evident rhetorical entity, it is instead important to review McCullough message In context. McCullough effecti vely frames ethical, logical, and pathetic appeals with preexisting commonplaces and a calculated delivery to further his positive precept for the future generation.Situated ethos primes McCullough audience and lends credibility to his argument before he even utters a word. A retro's ability to persuade, in fact, Is directly linked to their reputation: preconceived moral Judgments affect the perceived validity of the messenger (Crowley and Heehaw, 148). Thus, McCullough prestigious social standing-?devoted teacher, advocate of civic engagement, and son of a prolific academic-?commands respect and receptiveness.For example, McCullough authority as a scholar is reinforced by his reference to ancient philosophers and prominent literary figures: â€Å"You've learned, o, I hope, as Sophocles assured us, that wisdom Is the chief element of happiness. † By virtue of his extrinsic virtuosity, the audience perceives McCullough as reputable, a veritable expert in the field. This shared rhetorical lens, or commonplace, consequently establishes a positive Interpersonal dimension between McCullough and his audience and promotes attentive listening.An audience engaged with the rhetoric moreover shifts individuals' attitudes from indifference to acceptance or rejection, two states conducive to persuasion (163). Additionally, McCullough later assertions to carper the heck out of the diem† and resist the easy comforts of complacency' are bolstered by his social eminence. Ultimately, an exemplary rhetoric is more efficacious at telling his audience to be exemplary: McCullough message is transformed through situated ethos.Just as McCullough rhetorical proposition is strengthened through ethos, so too Is the effectiveness of his dialectical conclusion reliant upon all aspects of logical appeal. McCullough first lays an Inductive foundation on which to build his deductive argument that â€Å"You're not special. † This inundation, in fact, is augmented both in p otency and applicability by McCullough detailed enumeration of irrefutable instances and cognizance of contentious reasoning. Many of McCullough particulars demand belief without further elaboration; they are what Aristotle deemed â€Å"[†¦ J scientific demonstrations† (119).Indeed, McCullough statistical evidence not only serves as incontrovertible proof, 1 OFF encompassing: â€Å"So think about this: even if you're one in a million, on a planet of 6. 8 billion that means there are nearly 7,000 Just like you. † McCullough facts also carry eight because he utilizes outside expertise to corroborate his claims: â€Å"In fact, astrophysicists assure us the universe has no center; therefore, you cannot be it. † Furthermore, McCullough exposes the false pretenses on which many audience members claim academic superiority and distinction: â€Å"And I hope you caught me when I said ‘one of the best. But the phrase defies logic. By definition there can be onl y one best. You're it or you're not. † Interestingly, McCullough further demonstrates the fallacious nature of this reasoning by noting that the venue-?the Wellesley High football stadium-?is a literal level playing field. † Having not only piled on particulars† (124) but also shown the illogic of opposing claims, McCullough conclusion-?that no one is special-?readily follows. His subsequent deduction, thoroughly dependent on the strength of his inductive reasoning, is thus nearly inescapable.It goes as follows: No one is special; you are someone; you are not special. This syllogism certainly hearkens to the literal meaning of anthem, cutting right to the heart of the matter† (125). McCullough recognizes that an individual's response to a proposition is dependent on preexisting commonplaces which coalesce into larger ideologies. For this reason, his logical appeal challenges the normally unarticulated but widely held belief that everyone has talents which dif ferentiate them from others.By objectively attacking a near universal commonplace, McCullough makes his message relevant to his entire audience and indisputable. McCullough, in turn, concludes his speech with a collection of dialectical dictums: â€Å"Develop and protect a moral sensibility and demonstrate the character to apply it. Dream big. Work hard. Think for yourself. † These final developments are McCullough true proposition to the Wellesley High School graduates of 2012. Though improvable, the rhetorical impact and acceptance of such moral adages relies upon the perceived â€Å"wisdom† (119) of the rhetoric.Thus, McCullough compelling message-?his dialectical claims-?are substantiated by his logically sound reasoning, resulting in a message that fully resonates with the audience. McCullough also furthers his proposition by altering the emotional state of his audience and challenging commonplaces with pathos. Speeches are neither given nor received in a vacuum; McCullough audience, showered with accolades, brings with them preexisting states of self-absorption and entitlement.As such, a powerful change in emotional intensity is required to induce openness and receptivity. McCullough effects this change through pejorative language and indirect confrontation of sensitive commonplaces. His diction-?including words like â€Å"pamper,† â€Å"cosset,† â€Å"dote,† and â€Å"bubble-wrap†-?is colorful and conveys disparaging, valued judgments† (186). Similarly, his degradation of commonplace symbols like trophies ND awards contests the ideological underpinning that such achievements have intrinsic value: â€Å"If everyone gets a trophy, trophies become meaningless.We have of late, we Americans, to our detriment, come to love accolades more than genuine achievement. † Perhaps most inciting is McCullough cynical description of childhood, being doted upon and called sweetie pie. † The net effect is an em otional globalization of the audience which polarize beliefs and generates a genuine, hierarchy affects emotional responses-?individuals are less indignant at those of rater communal standing (176)-?McCullough position allows to him to temper his message and strike an optimal balance between boredom and excessive â€Å"C†¦ Enrage† (185). In this way, McCullough increases audience enforceability and the impact of his other rhetorical claims. Just as important as his rhetorical appeals is McCullough delivery, which confers eloquence on a seemingly scathing commentary. In truth, however, McCullough body language, tone, and cadence highlight some weaknesses as an orator. It was evident that he read from a manuscript, and he made no use of deliberate pauses to highlight certain concepts. As such, some of McCullough more grandiose ideas and imagery were not done justice.Nonetheless, McCullough mastery of one stylistic piece of ammunition is apparent: calculated perception and humor. His tasteful use of levity is effective because it appeals to all sectors of his audience; consider his references to baseball, marriage, Barney, M)LO,† and the universal distaste for Donald Trump's hair, which is â€Å"C†¦ ] quite a phenomenon. † McCullough humorous, multidimensional allure-?a emission unrepresented in multimedia portrayal-?makes the tenets of his oration memorable and adds a much needed human element.Through situated ethos, logos, pathos, ubiquitous commonplaces, and a cogent delivery, English instructor David McCullough, Jar. Effectively conveys a timeless and fundamental doctrine to his audience: to lead â€Å"The fulfilling life, the distinctive life, the relevant life. † And though a superficial synopsis of uniform Not Special† is a caustic condemnation of the future generation, a genuine examination reveals a much deeper, uplifting truth: life is not meant to be accomplished, but experienced.

Sony Corporation

Sony Corporation Company Overview Sony Corporation (Sony) is one of the leading electronics manufacturing and distribution Companies in the world. The company deals with the design, development, manufacture, and sale of products such as communication products, televisions, video and audio products among other electronic components (Stdtler, 2011). Apart for this entity, it also offers insurance services through its subsidiaries in Japan. Other business operations include advertising agency and network services.Advertising We will write a custom case study sample on Sony Corporation specifically for you for only $16.05 $11/page Learn More The company’s operations fall under six reportable segments. They include networked Products and Services; Music; Consumer Products and Devices; Pictures; Financial Services and others. It also operates its subsidiaries across 200 countries inEurope, North America as well as Asia. The Company’s headquarters is in Tokyo, Japan. Its major industry competitors include Dell, Creative technologies, LG, Samsung, Fujifilm Holdings, Philips, Pioneer Corporations, Hitachi, and Casio Computers (Stdtler, 2011). How Internal and External factors may affect the firm The internal factors are those whose origin and control are within the capacity of the firm. They include strengths and weaknesses. The strengths within Sony shall be material assets that will boost its performance if well administered. This firm may achieve strategic objectives through utilization of its strengths. On the other hand, external factors entail those influences that emanate from outside the firm. They come as opportunities and threats. Threats are harmful hence; they will impair on Sony’s growth objectives. Such threats may come in form of strong brands, imitation, and changing customer needs. On the other hand, opportunities are external factors that the business can utilize in achieving its objectives. Threats also fall under the ext ernal fundamentals that could damage performance of Sony Corporation (Jalan, 2004). Analysis of the company using this tool would be beneficial in diagnosing the external and internal environments in which Sony operates. As such, the information can steer growth and progress within the limits of its goals and aims. EFE Matrix It relates the firm’s performance ratings relative to a laid down aggregate score. The tool employs a factor approach is its analysis of the external opportunities as well as threats in which numerous factors relevant to the firm are established. Allocation of weights depends on the magnitude of their influence on the firm’s performance in order to develop their relative weights (Stdtler, 2011). The weights may take ratio or percentage form. No OPPORTUNITIES WEIGHTS RATINGS WEIGHTED 1 Maintenance of leadership in prices 0.10 3 0.3 2 Creativity and Innovation 0.25 3 0.75 3 Strong IT base in the industry 0.1 4 0.4 4 Wide Network and globa l Presence 0.1 4 0.4 5 Strategic Outsourcing and marketing 0.1 4 0.4 6 The capacity to develop Quality products 0.15 3 0.45 THREATS 1 Price wars 0.05 4 0.2 2 Product imitation 0.05 2 0.1 3 Strong and competitive brand in the industry 0.05 4 0.2 4 Changing consumer needs 0.05 3 0.15 TOTAL 1.00 3.35 The above analysis of 3.35 aggregate weight score in Sony’s EFE Matrix indicates that it is responding well in respect of its threats and opportunities in the electronics industry.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The analysis depicts the external environment in which Sony operates, and how it is doing relative to the industry participants (Jalan, 2004). It is therefore, important to note that strategic efficiency has capitalized on the opportunities presented by both environments. On the other hand, the company has done well in monitor ing and dealing with the threats that may deter its progress. The ratings used above for individual factors are calibrated on the scale of 1to 4. The total maximum score obtainable by any industry participant is four. The weights and ratings employed in the EFE Matrix demonstrate the effectiveness of a Company’s strategic framework (Jalan, 2004). Below is the interpretation of the weighted scores in order to show the outcome of the performance obtained by Sony. 4 = Excellent Response to factors; 3 = Above Average; Average Response and 1 = Poor Response. Internal Factor Evaluation Matrix (IFE Matrix) No INTERNAL STREGTHS WEIGHTS RATINGS WEIGHTED 1 Customer relationship 0.10 3 0.3 2 Production Adaptability 0.10 3 0.30 3 Leadership in Technology 0.10 4 0.40 4 Reliability of products 0.10 3 0.30 5 Leading Supply chain 0.10 4 0.40 6 Financial ratios 0.15 3 0.45 INTERNAL WEAKNESSES 1 Weak management 0.15 2 0.30 2 Little Diversification 0.10 3 0.30 3 Commu nication loops 0.10 3 0.30 TOTAL 1.00 3.05 The IFE Matrix is an audit tool of an organization. This strategic management tool helps the management to evaluate a company’s internal environment in relation to its threats and strengths. This tool summarizes the strengths and weaknesses of Sony Company in order to observe its performance from the internal space (Stdtler, 2011). The methodological approach used in the design of the IFE is similar to that used in EFE. The difference between the two is that IFE deals with the internal factor analysis whereas EFE examines the performance of a firm with regard to external. Sony’s weighted score of 3.05 represents an average performance and response to its internal factors influencing its operations. It shows a well strategically managed position in a bid to capitalize on the prevailing strengths while at the same time cushioning itself against its weaknesses (Jalan, 2004). Interpretation of the weightsAdvertising We will write a custom case study sample on Sony Corporation specifically for you for only $16.05 $11/page Learn More 4 = Excellent Response to factors; 3 = Above Average; Average Response and 1 = Poor Response. SWOT Analysis Strengths Sony has the capacity to develop a high-quality product portfolio for its customers. historical results and record show that the company is reputable in the market Advanced and technological capacities capable of handling multiplicity of product lines present Sony with a rare opportunity for success. The company engineers have the knowledge of the previous failures and are capable of making up for the lost glory. The competitiveness of the company is good compared to its market rivals The ability to expand its market share and produce a wide range of products Weaknesses Prevailing price wars in the industry are a major undoing to Sony. The company has enjoyed the confidence of being a price leader the recent past, but the emergen cy of strategic price wars poses a potential threat (Jalan, 2004). Minimal diversification in its product portfolio is a critical scenario that may hamper Sony’s strategic growth. Retarded growth of its sales depicts a great slow down in its expansion plans. The management of the company seems to have no proper strategic management plan to forge the business ahead. Lack of proper formula of communication within the functional departmental network has led to reduced productivity. Opportunities Its originality and creativity is an essential asset for its potential growth. Its reputation may pose a significant platform for its progress. Its customer led pricing strategies aimed at winning market loyalty is a huge milestone opportunity presented to it (Jalan, 2004). Its technological strength may render its expansion plans possible in order to capture other income streams. Strong and robust supply chain- marketing and advertising departments have stepped up their strategies to create new market niches for its expanding product portfolio through strategic partnerships with leading chain suppliers. Threats Competitors- The industry is rife with competitors who are equally powerful. They are market participants with strong brands, and they include Samsung, Fujifilm, and LG among others. Market surveys and researches indicate that imitation of its products is on the increase. This product proliferation poses a huge threat on the originality of products and customer loyalty developed over many years. This trend occasioned by the emergence of new and cheaper technologies from the Asian region whose proponents have interfered with the brand (Jalan, 2004). Lack of adequate and comprehensive strategy implies that most of its rivals are doing better because their product penetration is doing well. Summary of SWOT matrix (Analysis) STREGNGTHS WEAKNESSES Production capacity and adaptability Stiff competition from strong brands on the market Financial ratios Price wars Leadership in technology Little diversification Price leadership Lack of strategic communication plan Excellent customer service OPPORTUNITIES THREATS Wide market Coverage and global presence Price wars Maintenance of low price leadership Changing needs of the consumer Supply Chain Presence of other strong brands (Samsung, LG) Creativity and innovation Product Imitation (Chinese Electronic industry) Emerging markets Conclusion The SWOT analysis above demonstrates how Sony has been able to nurture is ability to gain a competitive advantage in the market. Although weaknesses and threats are inevitably present, their effects have remained detrimental due to capitalization on opportunities and strengths inherent within the firm. Some of the significant factors greatly responsible for this milestone include a robust and sustainable technology, price leadership, and innovation. References Jalan, P. K. 2004). Industrial sector reforms in globalization era. New Delhi: Sarup Sons. Stdtler, R. (2011). Strategy Coursework – Sony Corporation. Norderstedt: GRIN Verlag.

7 Tips to Surviving the First Year as a New School Principal

7 Tips to Surviving the First Year as a New School Principal The first year as a new principal at a school is a daunting challenge.  Everyone is trying to figure you out, testing your mettle, and attempting to make a good impression.  As a principal, you want to find a balance in making changes, building relationships, and figuring out what everyone is already doing well.  It takes a keen sense of observation and a significant investment of your time.  Even veteran principals taking over at a new school should not come in expecting things to be the same as they were at their previous school. There are so many variables from school to school that most of the first year will be a feeling out process. The following seven tips can help guide you through that critical first year as a new school principal. 7 Tips For Surviving the First Year As a New School Principal Understand your superintendents expectations. It is impossible to be an effective school principal at any point if you and the superintendent are not on the same page. It is essential that you always understand what their expectations are. The superintendent is your direct boss. What they say goes, even if you do not entirely agree with them. Having a strong working relationship with your superintendent can only help you be a successful principal.Create a plan of attack. You will be overwhelmed! There is no way around it. Although you might think you know how much there is to do, there is much more than you could have possibly imagined. The only way to sift through all the tasks that it takes to get ready and get through your first year is to sit down and create a plan of what you are going to do. Prioritizing is essential. Create a checklist of all the things you need to do and set a time table of when they need to be completed. Take advantage of the time you have when no students a re around because once they factor into the equation, the likely hood of a schedule working is highly unlikely. Be organized. Organization is key. There is no way you can be an effective principal if you do not have exceptional organization skills. There are so much many facets of the job that you can create confusion not only with yourself but with those you are supposed to be leading if you are not organized. Being unorganized creates chaos and chaos in a school setting especially from a person in a position of leadership can only lead to disaster.Get to know your teaching faculty. This one can make or break you as a principal. You do not have to be every teachers best friend, but it is critical that you earn their respect. Take the time to get to know each of them personally, find out what they expect from you, and let them know your expectations early. Build a solid foundation for a solid working relationship early and most importantly back your teachers unless it is impossible not to.Get to know your support staff. These are the people behind the scenes who do not get enough credit but es sentially run the school. The administrative assistants, maintenance, custodians, and cafeteria personnel often know more about what is going on with the school than anyone else. They are also the people whom you rely on to make sure the daily operations run smooth. Spend time getting to know them. Their resourcefulness can be invaluable. Introduce yourself to community members, parents, and students. This goes without saying, but the relationships you build with the patrons of your school will be beneficial. Making a favorable first impression will lay the groundwork for you to build on those relationships. Being a principal is all about the relationships you have with people. Just like with your teachers, it is essential to gain the communities respect. Perception is reality, and a principal that is not respected is an ineffective principal.Learn about community and district traditions. Every school and community are different. They have different standards, traditions, and expectations. Change a long-standing event such as the Christmas program and you will get patrons knocking down your door. Instead of creating additional problems for yourself embrace these traditions. If it does become necessary at some point to make a change, then create a committee of parents, community members, and students. Explain your side to the committee and let them decide so that the decision does not fall squarely on your shoulders.

Carther in the rye Essay Example | Topics and Well Written Essays - 750 words

Carther in the rye - Essay Example per therefore addresses these age-related psychological states of Holden, how these states alienate him from the society, thereby slowing his psychological development. To begin with, Holden believes that the protection of innocence and especially childhood innocence is a virtue that all must uphold. For instance, he thinks of Jane Gallagher as the little girl he used to play checkers with, and not as a growing woman. He loathes the fact that some men make sexual advances towards women, some of whom, like Jane, he feels are supposed to remain pure. At one instance, Holden says, â€Å"Most guys at Pencey just  talked  about having sexual intercourse with girls all the time – like Ackley, for instance – but old Stradlater really did it,† (Bloom, 2007, 7.32). This statement expresses his disgust towards such behaviors. In chapter 22, a conversation between Phoebe and Holden reveals to us what he terms as the purpose of his life, that of being a catcher in the rye. He pictures children playing in a field of rye next to a cliff, and imagines that he would catch them in the event that they slip. This dream shows us that he has af fection for childhood. Finally, Holden’s obsession with profanity manifests itself when he sees obscene graffiti in school. While on his way to visiting his friend Phoebe, he sees the words ‘fuck you’ (Bloom, 2007, Cap. 25) inscribed on the wall and tries to erase them. This shows his dislike against anything that may corrupt the mind of the children. Holden also shows disgust towards what he terms the ‘phoniness’ of the adult world. Holden uses this phrase to describe such aspects as hypocrisy, pretension and shallowness. One of the things that Holden brands as phony is the movies and anything related to them. However, we observe that he watches movies not because he loves them, but due to the lack of an alternative. He also believes that people are phony because they accept middle class values, for instance, he says, â€Å"Lawyers

The Magna Carta and it's influence on shaping the United States Essay

The Magna Carta and it's influence on shaping the United States Government - Essay Example The English Charter, originally issued in 1215 by the King John had made the supremacy of law over capricious decision of the imperial powers. It had stressed the freedom of the people. Even though the law was projected for the favor of a few barons in England, it was a stepping stone for the development of democracy, later, in many parts of the world. The English settlers in America had taken the basic aspects of the Charter in shaping the Constitution of United States. It was Magna Carta that acted as an inspirational force for the independence of American colonies from the clutches of the British government and further for the shaping of a democratic prophet. The Magna Carta and American Democracy Magna Carta played a great role in shaping the democracy in United States. It is the written law that had diminished the powers of king. When the English colonies came into existence in the United States, it played a crucial role for the democracy on the land. As quoting by Thomas Garden Barnes and Allen D. Boyer, â€Å"For those who were starting a new, it offered even more: they were beginning to build policies from the ground up and they were concerned to preserve the laws and liberties of Englishmen† (Barnes & Boyer, 2008, p.30). The American democracy rests much upon the attributes of the Magna Carta. It acted as a strong force for their battle against the British imperialism. The writers still move on to say that the Magna Carta had been more accepted in America than in England. It paved for the growth of the democracy in America. The Magna Carta’s contribution to the creation of United States The Magna Carta was an inspiring cause for the creation of the United States of America. When the colonies were struggling too much under the British rule, they tried their best to over throw off the arbitrary rule of the imperial government. The attempts of the barons in making King John signing the charter acted as a great strength for the colonists to f ight against the British. This has made some unity among the colonies in America. Both Magna Carta and Bill of Rights demanded for the various liberties. America’s strength lies in its Bill of Rights. The book, Magna Carta by James Clarke Holt describes the comparison between the Bill of Rights and Magna Carta. The Bill of Rights of Virginia of 1776 stresses on the inherent rights of men. It says that men have the rights of enjoyment of life and liberty, with the rights of acquiring of property, pursuing happiness and liberty. In the same manner Magna Carta cha.8 says, â€Å"†¦to lie down that no man was to be deprived of his liberty, ‘except by the law of the land or the judgment of his peers’ (Holt, 1992, p.18). So it can be undoubtedly say that Magna Carta was acting a powerful source for the creation of the United States. The War of Independence was a clear replica of the situations that led to the signing of Magna Carta on June 15, 1215. Magna Cartaâ⠂¬â„¢s Contribution to the new American Government The new American government is resting on the principles of democracy and freedom of its subjects. The Magna Carta was the beginning of its constitutional changes on the land. Many law reforms take its attributes to the first ‘Bills of Rights’ of the land. The ‘Bill of Rights ‘in America mainly stresses on the principles of the Magna Carta. The Americans were all suffocating under heavy taxes of the British government. They were not at all ready to give due representation for the colonists in America. These situations in America gave birth for the unification of the 13 colonies and all turned against the British. The imperial rule came to an end in 1775 with the declaration of independence. The Magna Carta w